Destiny Homes of Iowa

WEBSITE & REBRAND

The Destiny Homes project was one of the more exciting projects I’ve had the opportunity to take on in the last few years. It was a complete overall. Everything needed to change from the branding, website and marketing scheme. My main role was rolling out the new brand and integrating throughout the company from real estate signs to the main vehicle of the website.

Logo and Company Mark

When Destiny Homes approached me one of the main goals was to update their brand. Immediately I could see the possibilities. One of my main goals was to keep an aspect of the company’s history and not to deviate too far from existing branding that it would be unrecognizable. In looking at their old logo affectionally named “the cactus” I wanted to keep both the initials of the company and the color green. In that there was a great opportunity to utitilize the strong shapes of both the “D” and “H” letter forms. They worked out perfectly to be able to form the structure of a house in the negative space. We then used a bold green taken from a very recognizable local brand-John Deere. This tied the company to their Iowa roots and at the same time was a great bold choice that would stand out among the myriad of other builder signs.

We also chose a yellow to accent the green, again with visions of John Deere, but also the Iowa Hawkeyes. Another benefit was that the color combination was unique in the homebuilding space and gave the company instant brand recognition.

Plat Maps & Signage

With any company rebrand every asset needed to be updated from builder signs, to directional signs, plat maps and everything in-between. I was able to give them a solid brand guide to help with any creation of new assets.

Website

The website is the main vehicle for their marketing efforts and not only needed to look great but function in a way that would bring a fantastic user experience. I was able to integrate a number of custom features included interactive plat maps, customizable and downloadable home plan flyers, local MLS connection, and much more all while keeping everything simple to use and update on the backend.